regiconia.com is the first online platform exclusively developed to support the internationalization of small and medium businesses with online marketing tools. The goal of the platform is to connect top companies with potential customers and business partners around the world.
The realization of this platform is based on a research project that took place at the Entrepreneurship and SMEs Institute (HEG-FR) in Friborg, Switzerland. According to the results of this research, the main obstacles to the internationalization generally faced by small and medium-sized producers are: lack of capital; lack of international experience; limited information on markets of interest; differences in culture and language; the impossibility of contacting potential customers in foreign markets. These barriers transform the process of internationalization into a difficult process to overcome.
By improving the services offered by other competitors, the team of regiconia.com has developed an easy-to-use platform specifically designed to successfully overcome some of the internationalization barriers faced by small and medium-sized manufacturers. This is done with the help of online marketing applications.
The online marketing applications available to businesses include: language support, online store (under construction), online payment (under construction), quote request mode, customized SEO mode for each company on the page), how to promote their business on social media platforms, how to make customer testimonials and various statistics modules.
“By developing the platform and creating the services, we wanted to provide SMEs with an effective and innovative solution, easy to integrate into their promotion strategy at national, but especially at international level. Further, we will aim at offering a complete solution for the internationalization of SMEs using only innovative online solutions”, said Ioan-Iustin Vadana, the coordinator of this project.
Among the partners involved in this project are: Haute Ecole de Management de Friborg, Vadana Research & Web Consulting, Prahova Chamber of Commerce and Industry, Bacau Chamber of Commerce and Industry, Association for the Promotion of Romanian Food – APAR.
Press Papers on regiconia.com
Wall-street.ro: http://www.wall-street.ro/articol/IT-C-Tehnologie/ (The content is exclusively in Romanian)
Agerpres.ro: http://www.agerpres.ro/ots/2013/09/30/100-de-conturi-gratuite (The content is exclusively in Romanian)
Business24.ro: http://www.business24.ro/companii/firme-romania/ (The content is exclusively in Romanian)
Ziare.com: http://www.ziare.com/afaceri/producatori/cum-ii-ajuta-un-tanar- (The content is exclusively in Romanian)
http://blog.regiconia.com/ro/romana-interviu-peste-100-de-producatori-romani-inscrisi-pe-regiconia (The content is exclusively in Romanian)
http://blog.regiconia.com/ro/romana-promovarea-externa-a-producatorilor-poate-preveni-disparitia-sau-absorbtia (The content is exclusively in Romanian)
Links with Important Information on This Project:
Presentation Leaflet: http://www.slideshare.net/regiconia/brosura-de-prezentare-46269149 (The content is exclusively in Romanian)
Romanian Version of the Website: http://regiconia.ro/ (The content is exclusively in Romanian)
Romanian Version of the Catalogue of Companies: http://regiconia.ro/produse (The content is exclusively in Romanian)